What Has Changed About Marketing in the Last 100 Years
In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC’s landmark decision to begin distributing its own programming via satellite. HBO simultaneously decided to provide, for free, large satellite reception dishes to dozens of burgeoning cable operators across the country, allowing them to distribute HBO’s signal to their own subscribers.
How to Budget and Spend for Marketing
John C. Maxwell once defined a budget as this: telling your money where to go instead of wondering where it went. Maxwell was speaking of personal finance and budgeting, but there’s no reason to believe that with the bevy of media types and spending options that the same shouldn’t apply to marketing budgets.